.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment adapted to running into billions in financial backing each year, have actually increased nearly $360 thousand thus far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That slowdown is due to market concentration, heightened regulative pressures, as well as economic uncertainties.ADWEEK consulted with 5 VCs who continue to buy adtech providers, regardless of these problems, about what they are looking for and what they stay clear of. Perhaps unsurprisingly, these clients are actually targeting options in privacy-focused innovations as well as industry-specific places like connected television.